“Lucky Suki” releases a heavy punch!! Slow but Sure, by focusing on quality and not on quantity of branches

Spending more than 100 million baht to create an experience that is more than eating suki buffet with the second branch being opened today at Lotus Bangna-Trad


Miracle Planet Company Limited continues to penetrate the suki market by launching the 2nd branch of "Lucky Suki" on the 1st floor of Lotus Bangna-Trad. The company has invested more than 100 million baht to create brand awareness and attract consumers with 3 strategies - "WOW EXPERIENCE" by offering more experiences than eating suki buffet and upgrading the quality at a tangible price. The 3rd and 4th branches of “Lucky Suki” are ready to expand by the end of 2022.
 
Ms. Rosarin Tiyavarapan, Executive Director of Miracle Planet Company Limted, revealed that “In the midst of fierce competition in the suki market, the trends of consumers or customers have changed. Many people want good sukiyaki at an affordable price. At the same time, many brands focus on price, value, location, menu, or even the number of branches that are expanding. But we, as a brand of Lucky Suki, consider all of the above as normal things that have to be standardized,”

 
The Lucky Suki brand was born from the merger of 4 executives namely Ms. Rosarin Tiyavarapan, Mr. Wirat Rojyaroon, Mrs. Rungtiwa Vipattananuntakul and Mr. Itthipol Tiyavarapan, who are passionate and love to create food and service experiences that are unique and monotonous through images, tastes, smells and sounds that are more than suki. This is because they believe that having a good experience is like taking home good luck. That is the origin of "Lucky Suki" with an understanding of the target group and expectations of customers who come to eat suki, including their lifestyle. Therefore, we intend to provide an experience that is more than the word "suki" by intending to do everything above the standard that it should be under 3 strategies - "WOW EXPERIENCE", which are:

 
1. Brand Surprising Experience  We want to impress customers who come to use the service that exceeds their expectations because we know that nowadays, consumers or customers always come with high expectations. We therefore try to invent special menus to increase variety such as having fries, smoothies or even dim sum, all of which we are the first in the market to serve customers. It also includes service methods such as using robots to serve food, ordering food via QR Code, and offering accessible prices. In the future, we will continue to develop in various areas to create an experience that exceeds our customers' expectations.

 
2. Brand Fit Experience  Lucky Suki has a group of FAN LOVE customers, especially from the first branch in the People Park Community Mall project. This also includes creating exclusives for loyal customers with a membership system and special promotions. This is because we believe that focusing on ‘Personalize’ will definitely give our customers an experience that is more than just eating at a normal suki buffet.
 

3. Brand Voice Experience  Voice from customers is what we want and our ultimate goal. In order for customers to be the spokesperson of a Lucky Suki restaurant that is delicious, clean and meets that standard, we must pay attention to no matter the small details, such as the issue of cleanliness that must be standardized and serious all the time. We believe that the opening of our new branch will bring good quality with a variety of menus at affordable prices that will be served near you.

 In the past, Lucky Suki opened its first branch at People Park Community Mall in January and opened a second branch at Lotus Bangna-Trad in September. The company is ready to open its 3rd and 4th branches of Lucky Suki by the end of 2022. In this regard, a comprehensive marketing communication, such as "Out of Home", whether it is cut-outs and billboards, as well as various online media, has been conducted along with the opening of branches, which will certainly reach
 
the target audience. With a budget of over 100 million baht, the event will help attract more attention and create awareness for customers than regular sukiyaki.
 
In fact, besides the affordable price, consumers also focus on quality and value for money. That's because we believe that Lucky Suki is more experience and luck than the word "suki".” Ms. Rosarin concluded.


For those who want to eat suki buffet, you can visit both branches near you, whether it's People Park branch or Lotus Bangna-Trad branch. We are ready to serve customers unlimited happiness and fullness for only 219 baht. (This price does not include beverages and VAT 7%). You can follow new promotions and menus at


https://www.facebook.com/luckysuki.bkk